A guide to affiliate marketing with influencers

Are you looking for an effective marketing strategy to sell your products and services online? Then affiliate marketing with influencers is a very good option! By using influencers as affiliates, you can not only expand your reach, but also increase your conversions.

In this article, we will explain step by step how to set up a successful affiliate marketing campaign with influencers. Read on quickly and find out how you can take your business to the next level with this powerful marketing strategy.

Influencer marketing v.s affiliate marketing

Influencer marketing and affiliate marketing are similar, but there are some important differences. Influencer marketing is about finding influencers with a large reach and paying them to promote your products.

Affiliate marketing is about finding affiliates who earn commission by selling your products. It uses unique affiliate links to do this, so you as a business only pay when a sale actually occurs.

Different revenue models

Suppose an influencer promotes your product to his or her followers through a l sponsored post on Instagram. In this case, you pay the influencer for promoting your product, but you don’t make any money if no sales occur.

In affiliate marketing, you would give this influencer a unique affiliate link that he or she can share with his or her followers. If a follower clicks on this link and then buys your product, the influencer receives a commission.

 Affiliate marketing with influencers: step by step

The process of using affiliate marketing influencers works as follows:

1. Identify the right influencers

It is important to find the right influencers for your brand and products. These can be macro-influencers with large follower numbers, or micro-influencers who target a specific audience. Choose the influencers who best fit your brand and products and who have an audience interested in your offerings.

2. Create affiliate links

Make sure you have created affiliate links that the influencers can share with their followers. These can be links to your product pages or specific products you want to promote.

3. Offer a commission

Offer an attractive commission to the influencers so that they are motivated to promote your products. This can be a percentage of the sale price or a fixed amount per sale.

4. Give the influencers promotional materials

Make promotional materials available to the influencers, such as images, videos, catchy text and hashtags. This will make it easier for them to promote your products and will also ensure consistency in branding.

5. Measure results

Monitoring the results of your influencer campaign is necessary to understand which influencers are performing well and which promotional materials are working best. Here are some KPIs to watch out for:

• Sales: measure the number of sales coming from the influencer campaign.
• Click-through rate (CTR): measures the number of clicks on the affiliate link.
• Conversion rate: measures the percentage of people who proceed to make a purchase after clicking on the affiliate link.
• Return on investment (ROI): measures the return on investment you made in the influencer campaign.

How do influencers like affiliates fit into your marketing funnel?

Depending on your goals, influencers can fit into your marketing funnel in different ways. Here are some suggestions:

• Awareness: have influencers share content aimed at increasing awareness of your brand and products. This can be through stories on Instagram, blogs, videos, podcast episodes, etc.
• Consideration: encourage influencers to share content aimed at convincing their followers to buy your products. This could be through product reviews or tutorials.
• Conversion: give influencers unique affiliate links that they can share with their followers. These lead to your product pages and encourage them to make a purchase.
• Loyalty: have influencers share content aimed at retaining customers and building brand loyalty. This could be through sharing exclusive offers, promotions or sharing personal stories about your brand.

Which influencers are best suited for this purpose?

Choosing the right influencers is important to the success of your affiliate marketing campaign. Here are some factors to consider when choosing influencers:

• Relevance: choose influencers who are relevant to your brand and products.
• Reach: choose influencers with a large reach to increase your awareness, or choose micro-influencers who focus on a niche.
• Engagement: choose influencers with high engagement rates to ensure that their followers are interested in their content and more likely to buy your products.
• Quality: choose influencers with high-quality content and a positive reputation to ensure that your brand is portrayed in a positive light.

Ready to get started?

Affiliate marketing with influencers can be a powerful marketing strategy to sell your products and services online. It is important to choose the right influencers, provide clear instructions, create high-quality promotional materials and closely monitor results. If you follow these steps, and use affiliate marketing influencers you can effectively take your business to the next level.

Want to get started with affiliate marketing, too? At financeAds, we have a large affiliate network with a focus on the financial sector. We are the perfect partner to set up and optimize your affiliate marketing campaigns. Visit our page for advertisers to learn more about our services or contact us!