

Banking Industry Trends for 2023
The pandemic became a powerful accelerator for banking trends, especially the ones focused on digital transformation in this sector. As a result, processes that would...


The role of AI in banking sector
Over the years, artificial intelligence in banking has become a major factor. Nowadays, AI is present in frequent activities such as web searching, facial recognition,...


Financial marketing: effective strategies
What is financial marketing? Financial marketing can be defined as the set of marketing techniques and strategies used by financial institutions to improve communication with...


Influencer marketing in finance and banking
In the digital era, marketing has become a fundamental part of the growth and success of any industry and the financial and banking sector is...